Friday, November 7, 2008

JCOM 2300

Article: Teen Vogue to Open Holiday "Haute Spot"

Teen Vogue is looking to attract more younger women via the blogsphere and word-of-mouth, hoping to reach their target audience by providing a place where girls can socialize in a Teen Vogue perspective. The muddled economy has impacted the marketing strategy of Teen Vogue, changing the scene of their mall tours to a "promotional destination," instead trying to sell customers something.