JCOM 2300- Troy Oldham
Article: McDonald's takes CSR report digital.
Before reading this article, I had no idea what CSR meant: corporate social responsiblity. Anyway, according to the press release, McDonald's recently put out digital information in video and blog form in hopes of increasing employee and consumer interest for it's "work in goverance and ethics, environmental responsibility, nutrition and well-being, sustainable supply chains, and employment experience and community." In cunjuction with the digital information format, McDonald's CEO is takin the initiative to send email messages to employees about the report/study.
About Me
Friday, October 31, 2008
Thursday, October 23, 2008
Positioning Paper First Draft
TEAM DOMINATE
Due to the desire of our customers, it is necessary to launch a campaign geared toward healthy eating. Market research has shown that women in their 30s and 40s in particular have stopped going to Burger Planet. In response to these findings, we feel that it is detrimental to Burger Planets success to broaden the menu choices.
Offering three salad and five fruit choices, along with white meat chicken breasts that can be wrapped in lettuce as opposed to a bun will allow Burger Planet to reach a demographic they previously have not been able to reach. Although Burger Planets policy in the past has been to offer soda as their only beverage choice, it is important to offer a more health conscious option in beverages as well.
Talk show host, Opal Witcomb has recently had guest Jayne Petersen on her show discussing women’s health and is an expert in the matter. Through this campaign it would be beneficial for Burger Planet to hire Jayne. Jayne is recognized by many and having her representing Burger Planet will legitimize the campaign.
Jayne is supportive of this campaign and believes that moderation is the key to a healthy lifestyle. She also feels with the new menu choices Burger Planet can remain a competitive and successful company by catering to the wants and need s of the customers.
This new campaign will not hinder the image of Burger Planet, it will simply improve and broaden it.
Due to the desire of our customers, it is necessary to launch a campaign geared toward healthy eating. Market research has shown that women in their 30s and 40s in particular have stopped going to Burger Planet. In response to these findings, we feel that it is detrimental to Burger Planets success to broaden the menu choices.
Offering three salad and five fruit choices, along with white meat chicken breasts that can be wrapped in lettuce as opposed to a bun will allow Burger Planet to reach a demographic they previously have not been able to reach. Although Burger Planets policy in the past has been to offer soda as their only beverage choice, it is important to offer a more health conscious option in beverages as well.
Talk show host, Opal Witcomb has recently had guest Jayne Petersen on her show discussing women’s health and is an expert in the matter. Through this campaign it would be beneficial for Burger Planet to hire Jayne. Jayne is recognized by many and having her representing Burger Planet will legitimize the campaign.
Jayne is supportive of this campaign and believes that moderation is the key to a healthy lifestyle. She also feels with the new menu choices Burger Planet can remain a competitive and successful company by catering to the wants and need s of the customers.
This new campaign will not hinder the image of Burger Planet, it will simply improve and broaden it.
Tuesday, October 14, 2008
Final Press Release 4
News Release
Oct. 13, 2008
Native American Student Council (NASC)
Sam Curley
Advisor
Utah State University Multicultural Student Services
435-797-7165
sam.curley@usu.edu
Oct. 13, 2008
Native American Student Council (NASC)
Sam Curley
Advisor
Utah State University Multicultural Student Services
435-797-7165
sam.curley@usu.edu
NASC OFFERS AN EXPERIENCE OF INDIGENOUS CULTURE
Native American Student Council emanates Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.
In a united atmosphere, NASC engages in numerous activities held on and off the USU campus. The council is known for hosting an annual Pow-Wow that preserves pride in traditions and a lasting sense of family.
Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychology John Peregoy, PhD., gives a speech on the topic "Walk in Two Worlds, " at 11:30 pm in the Taggert Student Center Sunburst Lounge. This event is open to the public, students, alumni, and faculty/staff.
NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is free and is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC President Cystal Jones.
For more information contact:
Latashia Redhouse
Public Relations Representative
lottie.red@aggiemail.usu.edu
435-797-6289
-###-
Native American Student Council emanates Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.
In a united atmosphere, NASC engages in numerous activities held on and off the USU campus. The council is known for hosting an annual Pow-Wow that preserves pride in traditions and a lasting sense of family.
Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychology John Peregoy, PhD., gives a speech on the topic "Walk in Two Worlds, " at 11:30 pm in the Taggert Student Center Sunburst Lounge. This event is open to the public, students, alumni, and faculty/staff.
NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is free and is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC President Cystal Jones.
For more information contact:
Latashia Redhouse
Public Relations Representative
lottie.red@aggiemail.usu.edu
435-797-6289
-###-
Monday, October 13, 2008
Final Media Pitch
Oct. 13, 2008
To: Emilie H. Wheeler
Local News Editor
ewheeler@hjnews.com
Phone: 435-752-2121 Ext. 323
Fax: 435-753-6642
Subject: Association Offers An Opportunity For Financial Independence
Dear Emilie H. Wheeler,
I am a public relations specialist that understands you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today's chaotic market.
Cache Valley Area Investors Association (CVAIA) teaches individuals about the benefits of sensible investments. The association strives to educate individuals on how to surpass their earned income with passive income, while aiming to influence people that they can love their choice of occupation.
"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by their financial circumstances," said President/Founder of CVAIA Preston Parker.
Offering free membership and refreshments, CVAIA meets in a stress-free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main St., Logan, Utah at 7:00 pm. The next meeting will be held on Oct. 16.
On behalf of CVAIA, I appreciate your time and consideration. Please feel free to contact me for additional information.
Sincerly,
Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com
To: Emilie H. Wheeler
Local News Editor
ewheeler@hjnews.com
Phone: 435-752-2121 Ext. 323
Fax: 435-753-6642
Subject: Association Offers An Opportunity For Financial Independence
Dear Emilie H. Wheeler,
I am a public relations specialist that understands you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today's chaotic market.
Cache Valley Area Investors Association (CVAIA) teaches individuals about the benefits of sensible investments. The association strives to educate individuals on how to surpass their earned income with passive income, while aiming to influence people that they can love their choice of occupation.
"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by their financial circumstances," said President/Founder of CVAIA Preston Parker.
Offering free membership and refreshments, CVAIA meets in a stress-free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main St., Logan, Utah at 7:00 pm. The next meeting will be held on Oct. 16.
On behalf of CVAIA, I appreciate your time and consideration. Please feel free to contact me for additional information.
Sincerly,
Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com
Sunday, October 12, 2008
Press Release 4
NEWS RELEASE
Oct. 11, 2008
Native American Student Council (NASC)
Advisor Sam Curley
Multicultural Student Services
435-797-7165
sam.curley@usu.edu
NASC OFFERS THE PUBLIC AN EXPERIENCE OF INDIGENOUS CULTURE
Native American Student Council promotes Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.
In a united setting, NASC engages in numerous activities. Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychologist John Peregoy, PhD., gives a speech on the theme "Walk in Two Worlds," at 11:30 pm in the Taggert Student Center Sunburst Lounge, which is open to the public, students, alumni, and faculty/staff.
NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC Secretary Cassie Largo.
For more information contact:
Latashia Redhouse
Public Relations Specialist
lottie.red@aggiemail.usu.edu
435-797-6289
-###-
Native American Student Council (NASC)
Advisor Sam Curley
Multicultural Student Services
435-797-7165
sam.curley@usu.edu
NASC OFFERS THE PUBLIC AN EXPERIENCE OF INDIGENOUS CULTURE
Native American Student Council promotes Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.
In a united setting, NASC engages in numerous activities. Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychologist John Peregoy, PhD., gives a speech on the theme "Walk in Two Worlds," at 11:30 pm in the Taggert Student Center Sunburst Lounge, which is open to the public, students, alumni, and faculty/staff.
NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC Secretary Cassie Largo.
For more information contact:
Latashia Redhouse
Public Relations Specialist
lottie.red@aggiemail.usu.edu
435-797-6289
-###-
Friday, October 10, 2008
Medicare and medicaid work goes to Porter Novelli article
So, Porter Novelli, a PR agency, was given a $6 million contract to campaign (started Sept. 2) on behalf of the 2009 Medicare Open Enrollment season. I got that their main goal is to "develop and implement awareness." The two part campaign will focus on subsidies for low income persons and another to lead towards the open enrollment session in November and December. I thought this was an interesting article because neither one of my grandparents have any type of insurance and it would be great to inform them about the open enrollment. GreaT!
Thursday, October 9, 2008
JCOM 2300
I just read an article that noted how P&G (Procter and Gamble) plan on entering the fashion scene by partnering their Tide and Downy products with Ann Taylor Loft, who has 65 percent of washable products. Their new products are said to "protect the newness of clothes." Funny, because just last month I bought the same new products and my clothes feel new!! yay!!
Wednesday, October 8, 2008
Media Pitch
Date: Oct. 8, 2008
To: Charles McCollum
cmccollum@hjnews.com
Subject: Association offers an opportunity for financial independence
Dear Charles,
I know you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today’s chaotic market. Cache Valley Area Investors Association (CVAIA) teaches individuals to surpass their active income with passive income through investments, and aims to influence people that they can love the job that they are doing.
"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by financial circumstances," said President/Founder of CVAIA Preston Parker.
Offering free memberships and refreshments, CVAIA is a stress free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main Street in Logan, Utah at 7:00 p.m. The next meeting will be held on Oct. 2, 2008.
Please feel free to contact me with any questions. I will contact you at the end of the week to set a time when we can meet.
Thank you for your time,
Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com
To: Charles McCollum
cmccollum@hjnews.com
Subject: Association offers an opportunity for financial independence
Dear Charles,
I know you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today’s chaotic market. Cache Valley Area Investors Association (CVAIA) teaches individuals to surpass their active income with passive income through investments, and aims to influence people that they can love the job that they are doing.
"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by financial circumstances," said President/Founder of CVAIA Preston Parker.
Offering free memberships and refreshments, CVAIA is a stress free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main Street in Logan, Utah at 7:00 p.m. The next meeting will be held on Oct. 2, 2008.
Please feel free to contact me with any questions. I will contact you at the end of the week to set a time when we can meet.
Thank you for your time,
Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com
Wednesday, October 1, 2008
American Honda Reports September Sales article
I had little insight about the decline of vehicle purchasing. Working for a dealership that sells Honda vehicles, I've realized the slumps dealers are facing this year. I didn't know that Honda was down 20.9 percent and the Acura Division was down 27.5 percent compared to last years sells. The market for September seemed ill, now I know why I don't have much to do during my time spent at work. I sure hope things turn around and electric cars will be re-introduced. Interesting article.
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