Friday, November 7, 2008

JCOM 2300

Article: Teen Vogue to Open Holiday "Haute Spot"

Teen Vogue is looking to attract more younger women via the blogsphere and word-of-mouth, hoping to reach their target audience by providing a place where girls can socialize in a Teen Vogue perspective. The muddled economy has impacted the marketing strategy of Teen Vogue, changing the scene of their mall tours to a "promotional destination," instead trying to sell customers something.

Friday, October 31, 2008

PR 2300

JCOM 2300- Troy Oldham
Article: McDonald's takes CSR report digital.


Before reading this article, I had no idea what CSR meant: corporate social responsiblity. Anyway, according to the press release, McDonald's recently put out digital information in video and blog form in hopes of increasing employee and consumer interest for it's "work in goverance and ethics, environmental responsibility, nutrition and well-being, sustainable supply chains, and employment experience and community." In cunjuction with the digital information format, McDonald's CEO is takin the initiative to send email messages to employees about the report/study.

Thursday, October 23, 2008

Positioning Paper First Draft

TEAM DOMINATE

Due to the desire of our customers, it is necessary to launch a campaign geared toward healthy eating. Market research has shown that women in their 30s and 40s in particular have stopped going to Burger Planet. In response to these findings, we feel that it is detrimental to Burger Planets success to broaden the menu choices.

Offering three salad and five fruit choices, along with white meat chicken breasts that can be wrapped in lettuce as opposed to a bun will allow Burger Planet to reach a demographic they previously have not been able to reach. Although Burger Planets policy in the past has been to offer soda as their only beverage choice, it is important to offer a more health conscious option in beverages as well.

Talk show host, Opal Witcomb has recently had guest Jayne Petersen on her show discussing women’s health and is an expert in the matter. Through this campaign it would be beneficial for Burger Planet to hire Jayne. Jayne is recognized by many and having her representing Burger Planet will legitimize the campaign.

Jayne is supportive of this campaign and believes that moderation is the key to a healthy lifestyle. She also feels with the new menu choices Burger Planet can remain a competitive and successful company by catering to the wants and need s of the customers.
This new campaign will not hinder the image of Burger Planet, it will simply improve and broaden it.

Tuesday, October 14, 2008

Final Press Release 4

News Release

Oct. 13, 2008

Native American Student Council (NASC)
Sam Curley
Advisor
Utah State University Multicultural Student Services
435-797-7165
sam.curley@usu.edu


NASC OFFERS AN EXPERIENCE OF INDIGENOUS CULTURE


Native American Student Council emanates Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.

In a united atmosphere, NASC engages in numerous activities held on and off the USU campus. The council is known for hosting an annual Pow-Wow that preserves pride in traditions and a lasting sense of family.

Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychology John Peregoy, PhD., gives a speech on the topic "Walk in Two Worlds, " at 11:30 pm in the Taggert Student Center Sunburst Lounge. This event is open to the public, students, alumni, and faculty/staff.

NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is free and is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC President Cystal Jones.

For more information contact:
Latashia Redhouse
Public Relations Representative
lottie.red@aggiemail.usu.edu
435-797-6289

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Monday, October 13, 2008

Final Media Pitch

Oct. 13, 2008

To: Emilie H. Wheeler
Local News Editor
ewheeler@hjnews.com
Phone: 435-752-2121 Ext. 323
Fax: 435-753-6642

Subject: Association Offers An Opportunity For Financial Independence



Dear Emilie H. Wheeler,

I am a public relations specialist that understands you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today's chaotic market.

Cache Valley Area Investors Association (CVAIA) teaches individuals about the benefits of sensible investments. The association strives to educate individuals on how to surpass their earned income with passive income, while aiming to influence people that they can love their choice of occupation.

"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by their financial circumstances," said President/Founder of CVAIA Preston Parker.

Offering free membership and refreshments, CVAIA meets in a stress-free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main St., Logan, Utah at 7:00 pm. The next meeting will be held on Oct. 16.

On behalf of CVAIA, I appreciate your time and consideration. Please feel free to contact me for additional information.

Sincerly,
Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com







Sunday, October 12, 2008

Press Release 4

NEWS RELEASE


Oct. 11, 2008

Native American Student Council (NASC)
Advisor Sam Curley
Multicultural Student Services
435-797-7165
sam.curley@usu.edu


NASC OFFERS THE PUBLIC AN EXPERIENCE OF INDIGENOUS CULTURE


Native American Student Council promotes Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.

In a united setting, NASC engages in numerous activities. Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychologist John Peregoy, PhD., gives a speech on the theme "Walk in Two Worlds," at 11:30 pm in the Taggert Student Center Sunburst Lounge, which is open to the public, students, alumni, and faculty/staff.

NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC Secretary Cassie Largo.

For more information contact:
Latashia Redhouse
Public Relations Specialist
lottie.red@aggiemail.usu.edu
435-797-6289

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Friday, October 10, 2008

Medicare and medicaid work goes to Porter Novelli article

So, Porter Novelli, a PR agency, was given a $6 million contract to campaign (started Sept. 2) on behalf of the 2009 Medicare Open Enrollment season. I got that their main goal is to "develop and implement awareness." The two part campaign will focus on subsidies for low income persons and another to lead towards the open enrollment session in November and December. I thought this was an interesting article because neither one of my grandparents have any type of insurance and it would be great to inform them about the open enrollment. GreaT!

Thursday, October 9, 2008

JCOM 2300

I just read an article that noted how P&G (Procter and Gamble) plan on entering the fashion scene by partnering their Tide and Downy products with Ann Taylor Loft, who has 65 percent of washable products. Their new products are said to "protect the newness of clothes." Funny, because just last month I bought the same new products and my clothes feel new!! yay!!

Wednesday, October 8, 2008

Media Pitch

Date: Oct. 8, 2008

To: Charles McCollum
cmccollum@hjnews.com

Subject: Association offers an opportunity for financial independence


Dear Charles,

I know you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today’s chaotic market. Cache Valley Area Investors Association (CVAIA) teaches individuals to surpass their active income with passive income through investments, and aims to influence people that they can love the job that they are doing.

"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by financial circumstances," said President/Founder of CVAIA Preston Parker.

Offering free memberships and refreshments, CVAIA is a stress free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main Street in Logan, Utah at 7:00 p.m. The next meeting will be held on Oct. 2, 2008.

Please feel free to contact me with any questions. I will contact you at the end of the week to set a time when we can meet.


Thank you for your time,

Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com

Wednesday, October 1, 2008

American Honda Reports September Sales article

I had little insight about the decline of vehicle purchasing. Working for a dealership that sells Honda vehicles, I've realized the slumps dealers are facing this year. I didn't know that Honda was down 20.9 percent and the Acura Division was down 27.5 percent compared to last years sells. The market for September seemed ill, now I know why I don't have much to do during my time spent at work. I sure hope things turn around and electric cars will be re-introduced. Interesting article.

Tuesday, September 30, 2008

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Sept. 25, 2008

CACHE VALLEY AREA INVESTORS ASSOCIATION
Preston Parker, president/founder
160 N. Main St.
Logan, UT 84321
cachecaia@gmail.com
http://www.cvaia.com/


IS YOUR JOB HOLDING YOU BACK?
Association offers an opportunity for financial independence.


LOGAN, Utah --Cache Valley Area Investors Association (CVAIA) is a non-profit organization that teaches individuals how to find true financial independence by surpassing active income, which you put time and effort into, with passive income, which there is no thought involved.

"Our goal is to influence people about the benefits of investing," said Founder/President of CVAIA Preston Parker.

An aggressive person with little education could become financially independent in a matter of three years.

Starting in July 2007, CVAIA has a hundred similar associations nationwide and three in the state of Utah. "CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by financial circumstances," said Parker.

Currently obtaining 50 members, the association meets every other Thursday at the Cache Valley Chamber of Commerce on 160 N. Main Street at 7p.m. Refreshments are provided and no membership fee is required. The next meeting is Oct. 2, 2008. For weekly email updates email cachecaia@gmail.com or visit http://www.cvaia.com/


Contact:
Latashia Redhouse
Public Relations
435-879-3245
l.r.cvaia@gmail.com

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Thursday, September 25, 2008

article: Silhouette's new intiative touts beauty

The article gave detailed information about the new Silhouette campaign that's hitting America. I really didn't know glasses were taken seriously as a product of beauty, I always figured they were just something that helped my vision. It's awesome to know that there is a company dedicated to making glasses a beauty product and helping women who wear glasses apply makeup. I liked this article because it gave me more examples on how to write a press release or just to get information out to the public. Coolio!

Tuesday, September 23, 2008

Press Release : Cause Promotion

FOR IMMEDIATE RELEASE

Sept. 25, 2008

CACHE VALLEY AREA INVESTORS ASSOCIATION
Preston Parker, President/Founder

WANT A BETTER CAREER
Association offers an oppurtunity for financial independence.

LOGAN, Utah --Cache Valley Area Investors Association is a non-profit organization that began in July 2007. Founder and President Preston Parker said, “the goal is to help fellow Americans find a place of tranquility in the labor market by finding financial independence. “

With 100 similar associations nationwide and three in the state of Utah, CVAIA, is an association that encourages you to do whatever you want to do and not be held back by the little income received. CVAIA also helps investors who have reached a certain level of investment where there is no one to help you.

The association meets every other Thursday at the Cache Chameber of Commerce on 160 N. Main Street at 7:00. With a variety of guest speakers, the members Refreshments are provided. Different guest speakers. When oppurtunity arises they pull together to find the resources available. 50 members on the list, 10 active. Very friendly stressful environment. Not a high stake, high knowledge. No membership fees. Email list: cachecaia@gmail.com,
Why? One sick of hearing people complain about jobs. People ask for advise and don’t do anything about it.

Second when you get to a certain level of investment there is no one there to help you. Gives members an oppurtunity to help one another in investing in certain investments.
www.cvaia.com
meeting in two weeks in designing the details of the website.
You can have any job you want and love

CONTACT:
Latashia Redhouse
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Final Press Release 2: Image Building

FOR IMMIDIATE RELEASE

Sept. 17, 2008

Burger Planet
James E. Muellenbach III, CEO
123 Health Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
www.burgerplanet.com

BURGER PLANET PARTNERS WITH JAYNE PETERSON
Offers healthier menu options

Gary, Ind.,-- Burger Planet teams with fitness guru, Jayne Petersen, in their efforts to provide healthier menu options for their customers.

"For more than seven decades, Burger Planet has succeeded solely by our customers and we have always put them first," said CEO James E. Mullenbach III. Listening to their customers, the company has committed to offer healthier options which none is similar to their competitors, while still serving their traditional burgers, fries and soda.

"The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Peterson. President and CEO of Looking Glass Inc., Petersen conveys the message of moderation. "Women can still eat burgers and fries now and then as long as they are active," said Petersen.

Along with developing new tray liners that will offer nutritional advice and a new adult Burger Planet Smiley Meal, Petersen will also work with the chefs to ensure optimum healthiness of the new options available.

Corny the Clown, the beloved Burger Planet mascot, and Petersen will unite in advertisements and in health-conscious appearance at restaurants and shopping malls around the country. The first event is the kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York on May 12.

Burger Planet has served 52 million customers and counting since founded in 1934 by retired James E. Mullenbach I, President of the Quick Service Restaurant Industry. It had 8,921 franchises in every state and 17 countries when last counted. It is headquartered in Gary, Ind., and employs 48,272 people.

Contact:
Burger Planet
Latashia Redhouse
Public Relations Specialist
303-555-2134
latashia.red@burgerplanet.com


-###-

Thursday, September 18, 2008

Press Release 2: Image Building

FOR IMMIDIATE RELEASE

Sept. 17, 2008

Burger Planet
James E. Muellenbach III, CEO

BURGER PLANET PARTNERS WITH JAYNE PETERSON
Promoting healthier menu options

LOGAN, UT-- Burger Planet has now teamed with Jayne Peterson in their efforts to provide healthier menu options for their customers. Jayne Petersen, a 42-year-old fitness guru to the stars, preaches the message of moderation along with 20 minutes of walking. As president and CEO of Looking Glass, Inc., Petersen has accomplished what no other fitness guru has done, help Opal Whitcomb lose 75 pounds and keep it off.
"Women on a diet are allowed to eat whatever they want as long as that choice is only one of their meal items per day. Moderation is key," said Petersen.

"For more than seven decades, Burger Planet has put it's customers first, as well as their health and well-being," said CEO Mullenbach. Succeeding by their customers, the company is committed to offer healthier options which none is similar to their competitors. Their new options icludes: chicken breast wrapped in lettuce, packets of apple slices, grapes, bananas, peaches and pineapples in place of fries, and an assortment of gourmet salads. Burger Planet also introduces ways to save calories to customers who don't want to give up traditional entrees by holding the mayo, swapping a bun for a lettuce wrap, and even with the bun the sandwich is only 300 calories.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Peterson. Along with developing new tray liners that will offer nutritional advice and a new adult Burger Planet Smiley Meal, Petersen will also work with the chefs to make sure the new options are as healthy as possible. Corny the Clown, the beloved Burger Planet mascot, and Petersen will unite in advertisements and in health-conscious appearance at resaurants and shopping malls around the country. The first event is the kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York on 12th of May. "

Burger Planet has served 52 million customers and counting since founded in 1934 by retired James E. Mullenbach I, President of the Quick Service Restaurant Industry. It had 8,921 franchises in every state and 17 countries when last counted. It is headquartered in Gary, Ind., and employs 48,272 people.



Burger Planet
Latashia Redhouse
Public Relations Specialist
303-555-2134
latashia.red@burgerplanet.com


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Thursday, September 11, 2008

Final Press Release One: Announcement

PRESS RELEASE
ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
Preston Parker, President
FOR IMMEDIATE RELEASE
Sept 09, 2008

EXCITING REALTY COMPANY OPENS IN CACHE COUNTY
ABC Real Estate seeks Investors

Logan, Utah­-ABC Real Estate LLC introduces a new program called equity-holding-beneficiary-directed land trust, which was adopted from creator and partner, Bill Gatton (landtrust.net). Currently looking for investors, this trust helps home buyers simplify the complexities of buying a home and handle the changing situations within the market of realty.

The trust forms a contract with four types of beneficiaries; seller, credit, investor and resident. Credit and investment beneficiaries contribute to the trust by helping the buyer or resident qualify for a home even if they do not have good credit, a low debt to income ratio, or no down payments. The beneficiaries enable the customer to own the home and not rent it. With steady payments to the trust, the buyer can re-establish their credit history in just two years. President Preston Parker said “The system is a way of investing with a home ownership mentality.”

ABC Real Estate chose Cache Valley because it hasn’t had a foreclosure in 30 years and people in the community are willing to lend their neighbors a helping hand. Parker said he hopes to teach the community about this system and its benefits.

Since January 2008, ABC Real Estate has grown to own three companies and employs five employees. Offering home buyers a rare system, the company hopes to spread nationally.

For more information, please contact:

Latashia Redhouse
651 Fuller Street
Logan, Utah
435-555-2396
latashia.red@abcrealty.com

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Thursday, September 4, 2008

Press Release sept 4

FOR IMMEDIATE RELEASE
September 4, 20008

ABC Real Estate LLC
President Preston Parker
123 Creative Way
Logan, UT 84341
(801)-555-4567

BILL GATON JOINS WITH THE CITY OF LOGAN

ABC Realty partners with Bill Gatton to bring the community an exciting new system. “We seek investors to help popularize this land trust sytem.”

Monday, September 1, 2008

Letter to cousin

Dear cousin,

I received your email asking about public relations. Let me give you alittle insight to the profession.

Public relations practitioners help an organization or person develop and sustain a relationship with its public or those that are important to them. They act as a mediator to ensure understanding between the different groups.

Research is a fundamental tool in successfully understanding and familiarizing a practitioner with their surroundings. With research, public relations practitioners are able to recognize the needs and interest of an organization and its public.

While changes in information and technology continue, practitioners are encouraged to continually update their sources for adjustments in data. Public relations professionals apply their findings to their daily interaction with the institution, are expected to obtain and know all aspects about the institution they work with, and are willing to supply information in a moment’s notice. Therefore, research is a pivotal step in the process of public relations work.

Public relations professionals do not have an exact set of duties, however, it is diverse, ranging from programming, forming relationships, writing/editing, sharing information, producing, coordinating special events, speaking, and researching/evaluating.

Their expertise lay within their ability to effectively communicate with an institution and its public. Professionals of this occupation are commonly writing and delivering messages with purpose and persuasion. Skilled writers are important in the industry of public relations, as well as being honest, accurate, and truthful. Professionals write about many different issues that my raise concerns or questions from a public, and the changes within an institution.

Public relations practitioners deliver their message to their audience using various media outlets, however, their main goal is to provide enough information to a decision making society and to create a trust or win/win relationship.

Sincerly,
Cousin Tasha

Sunday, August 31, 2008

Rain

Today it rained. While sitting in my apartment, I tried to find that "peace" type of feeling. The setting, however, wasn't right. The smell was horrible. Wet cement and everything else this valley's got to offer filled the tight spaced apartment. I wanted to close all the windows to prevent the smell from lingering in, but the coolness of the breeze was needed. I anticipated a lightning show, but disappointed by the lack thereof. I miss my "native" land. The wet smell of sand and cedar sneaking in through the crevasses in our home to create this one-with-nature feeling. Zig-zags of electricity striking through the dark gray backdrop made from the clouds, then followed by the ground shaking thunder was something I took for granted. I miss my home. Where nothing, even rain, fails to disappoint me.

Thursday, August 28, 2008

Hello World

Hello everyone!
My name is Latashia Redhouse, but Lottie will do. I'm from Aneth, UT (Four-Corners area); a little reservation town. I'm the second eldest in my fam-bam and the tallest too.